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xyrva0h5
Posted: Mon 4:36, 09 Sep 2013
Post subject:
Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there
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You probably already have some great customers, probably not as many as you would like though. So how do you go about finding more of the kind of customers that make opening your doors worthwhile every day? The first step is to find out everything
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How do you determine what a "good
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Is your product or service a one shot deal?
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Or can your customers come back again and again? If they can come back, you will want to find out their average order or purchase size in a dollar amount and also how many times they have purchased... You will see that they will fall into categories. Maybe 10% are big spenders but 30% purchase consistently. Obviously this will vary depending on what type of business you have. If you sell a product or service where it is unlikely your customer will need you again, figure out what range of purchase size makes up most of your income. It really varies from business to business. For instance, if you are a Realtor you may sell many more homes between 100 and 200 thousand, but most of your actual income came from one giant purchase... Maybe a 2 million dollar home... You don't want to ignore your bread and butter. In this case, I would recommend marketing to
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Find out how they found you, where they live, what they do for a living and even what their level of income is (if it can be tactfully worked into the conversation). Its good to get this information when the customers are making their purchase because they will be more likely to give it to you. If you keep customer phone
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When you gather all of the information you may notice that 35% of your best customers are doctors, or 50% of them come from one area of the city. Whatever the pattern is that you notice, take advantage of it. Do specific mailings
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Marketing your business will help it grow, marketing your business to the right people can get your business booming. So, tap into your goldmine!
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