 Posted: Sat 12:31, 24 Aug 2013 Post subject: Geared and Gussied Up |
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Nike Free,デュベティカ 店舗 大阪, at the slightly more bearable price of $80,ダウンジャケットメンズ, is built around an ultra-flexible sole,デュベティカ 激安, scored deeply from heel to toe,ダウンジャケットメンズ, to mimic barefoot walking or running. Why pay for what is,デュベチカ 通販, essentially, an anti-shoe? Because navigating in it strengthens the foot,Best Roger Vivier Outlet US Roger Vivier Shoes 75% Off Sale, of course. "It's a weight room for your feet," says Nike engineer Tobie Hatfield. Parents across the country are hoarse from trying to talk their kids out of buying eye-catching, gizmo-filled sneakers and into purchasing a pair of sturdy,デュベティカ 激安, no-frills cross-trainers. But it may be of no use. As the fevered back-to-school shopping binge begins,デュベティカアウトレット, the country's top shoemakers are talking, perhaps more than ever, about technology, the innovations in shoe design that somehow create buzz every year or so. Pumps (yes, they're back). Sensors. Shocks. (Or Shox, as Nike calls them.) Or ClimaCool, which Adidas says channels air through the sneaker to cool the foot. The sci-fi-sounding bells and whistles are fueling a $15 billion athletic footwear industry that now cranks out a shoe for every activity,デュベティカダウンジャケット, sport, season and lifestyle. Reebok's Zan Chi Yoga/Pilates slip-ons, for example, help you "find your inner 'chi,http://kevindurantnerfshoes.blogspot.com/,' " according to the company. In case you missed the cultural memo, the age of the all-purpose sneaker is over -- tossed out with the all-purpose handbag. In 2004, consumers spent $237 million just on aerobic shoes (lightweight materials to prevent foot fatigue),デュベティカアウトレット, $234 million on skateboarding shoes (thin soles to control the board) and $43 million on cheerleading shoes (finger notches to be grabbed during stunts),デュベティカアウトレット, according to National Sporting Goods Association. Then there are the big categories: $3.5 billion on walking shoes (rigid fronts to protect toes), $1.9 billion on running shoes (thick soles to absorb impact) and $877 million on basketball shoes (high-tops to prevent ankle injuries). This, in an industry that grew out of a slapdash foot cover constructed from leather and grass. Rubber soles, a technological innovation of the 1800s, gave birth to the modern athletic shoe. Keds became the first mass-marketed "sneaker" -- a term coined circa 1917 by an advertising executive who noticed that rubber soles allowed people to sneak around unheard. "When manufacturers come out with a new shoe,デュベチカ専売店, technology is where they begin," says Dan Kasen, manager of information services at the National Sporting Goods Association. "It is a critical consideration." Take the proposed merger of Adidas-Salomon AG and Reebok International Ltd., both of which trail behind sneaker king Nike Inc. When executives from both companies described the merger in a recent conference call, the word "technology" kept creeping into the conversation. "Adidas is a technology-driven company," said chief executive Herbert Hainer. At the same time, he said,Doudoune Duvetica Femme online shop duvetica vestes paris boutique, Reebok has successfully fused "sports, entertainment and technology." But what do the foot doctors,デュベティカアウトレット, who presumably see patients after they've picked the wrong shoe, think about all of this technology? By and large,デュベティカ 激安, they think it confuses consumers. 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