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Posted: Thu 7:16, 22 Aug 2013 Post subject: Making Postcards |
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Making Postcards
However, there are times when going with a humble postcard makes a lot of sense. No one knows this better than retailers. If Nordstrom's,ダウンジャケットレディース, for example,デュベティカ 激安, wants to announce a shoe sale,デュベティカ 店舗, they don't send you a letter in an envelope that you have to tear open. They'll mail you a postcard that instantly screams "Get 15% off on all women's shoes! Sale ends March 15!"
Yes, retailers know that postcards get read. But you don't have to be a retailer to put these easy-to-produce, low cost self-mailers to work. You can use a postcard accomplish the following goals:
You get fast delivery and you can get your undeliverables returned. This keeps your list clean. (Be sure to imprint the words "Address Service Requested," as per United States Postal Service requirements,ダウンジャケットレディース, to take advantage of this service.)
2,デュベティカ 店舗. Use a straightforward headline,Parajumpers Jackets Sale.
Make it pop and make sure it includes a benefit,デュベチカ 通販. The headline is tremendously important.
3,デュベティカ 激安. Keep your message short,ダウンジャケットメンズ.
Don't try to squeeze in a ton of body copy onto the postcard.
4,デュベティカダウンジャケットメンズ. Two colors are often sufficient,デュベティカ 激安.
Generally speaking,デュベティカ 店舗, if your budget is tight,デュベティカ 店舗, there's no need to spring for four colors. I'd rather mail more frequently in black and red than less frequently with four colors.
5. Use the right kind of paper.
Bright white, 80 lb. linen stock is a good place to start. No need for a gloss finish unless you're running four color.
6,デュベチカ専売店. Choose the right size card,ダウンジャケットレディース.
You have many choices. A good basic size is 5-1/2"x 8-1/2",Parajumpers Jackets Outlet, but you can go bigger or smaller.
7,デュベティカ 激安. Encourage recipients to hang on to your card,デュベチカ専売店.
If appropriate,デュベチカ 通販, run a bold little line at the top that says "Be sure to save this card!" Amazingly,ダウンジャケットメンズ, some people will!
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