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Submitted : 2009-10-01 18:59:24Word Count : 665Popularity: 50Tags: sale letter, sales letter, sales letter generator, marketing letter
If you [link widoczny dla zalogowanych] are doing any kind of selling, whether in a traditional business or as an Internet marketer, then you know that a sale letter is a very important part of your advertising campaign. A sale letter introduces your new client to what you have to offer and convinces the client that your offer is the best offer around. The sale letter is so important, in fact, that many people hire professionals to create them and pay a lot of money to get letters written that are persuasive and will help increase sales conversion rates. When you have a sale letter that is uninteresting, seems clumsy, or looks unprofessional, you don’t get the results that you would get if [link widoczny dla zalogowanych] you spent more time making a better first impression.

You may wonder “What is a good sale letter ?” There [link widoczny dla zalogowanych] are some general rules to follow that will help answer that question. Sometimes you know you have a good sales letter by how it converts during initial testing. If you are making a big investment you should test your sales letters written for you. You’ll want to know in advance that your letter will work and convert effectively.
First, a sales letter must be a gentle call to action. A good sales letter describes a problem and offers a solution, then asks the reader to do something right NOW. The letter [link widoczny dla zalogowanych] must give relavent information, build trust and [link widoczny dla zalogowanych] credibility, but not be overly long. In this busy world, people rarely take the time to read long emails or letters about a product or service unless they are completely desperate for an immediate solution. Likely, if your marketing letter does not offer an immediate solution that they require, your letter or email will find it’s way to the trash bin very quickly.
Sales pages used on the [link widoczny dla zalogowanych] web must follow the same guidelines. Do you ever find yourself clicking away from a sales page on the Internet when you see it is crammed with highlighted sentences, large formatted type, testimonials, videos, and personal stories that you don’t have time to read or view? You like the product description in [link widoczny dla zalogowanych] the first few sentences, and it seems to solve a problem you have, but you are irritated by the deluge of content which follows. You find yourself quickly scrolling down to the bottom [link widoczny dla zalogowanych] of the page to find out what the product includes and what it [link widoczny dla zalogowanych] costs [link widoczny dla zalogowanych] without reading all the descriptive information. Do you feel that twinge of guilt because you know you [link widoczny dla zalogowanych] may have missed something essential by scrolling so fast, or worse, you missed getting something at a discount, because you just didn’t have time to read through all the information?
The "Overkill Factor," or adding too much filling to a concise marketing letter, can lose a conversion instead of create one. A well written sales page never makes the [link widoczny dla zalogowanych] customer feel like he’s missed something essential! The first paragraph of a sales page must grab the [link widoczny dla zalogowanych] reader and the last page or two must make the sale. While some marketers would argue that the content “below the fold” which is packed with testimonials, stories, images and videos help build credibility and convince a [link widoczny dla zalogowanych] wary buyer, I personally feel that a [link widoczny dla zalogowanych] sales page that is too busy will immediately overwhelm a would-be customer. The key is to consider the content and decide just how much evidence you need to show to get the reader to act. How much filling do you need to make your offer compelling to the reader?
Remember to avoid the “Overkill Factor.” Overkill could kill you.
Author :
When creating a well written sale letter, be careful to include a limited amount of content. Learn to grab your readers attention in your first paragraph and build credibility and trust without including more information than is necessary to get your reader to act. For professionally generated sale letters in 15 minutes which include just enough fill, use Sales Letter Creator.
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Sales Letter Overkill Can Be Fatal