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Backlash over Nike's 'Get High' shirts,[link widoczny dla zalogowanych]
Nike is being blasted for replacing its personal "function It" Slogan on some Tshirts while phrases "Dope, "Get superb" along with "car Pipe,
The shoe and athletic apparel company said the terms were a part of the lingo used by the skaters, Snowboarders and players in other extreme sports it was trying to target with the shirts.
Boston's mayor has asked Nike in order to a display of the shirts. An Oregon antidrug group condemned them in a letter sent to 1500 people including some at The White House Office of National Drug Control Policy urging them to let Nike know they disapproved of the slogans.
"It's gone preceding edgy, wanted to say Tom Parker, Spokesman for the Oregon venture. "likely, It is the language of skateboarders and surfers, But additionally, it is the language of addicts,
Boston Mayor jones M. Menino sent a letter to the gm of a Niketown store in a popular shopping district in the city after he saw the shirts in the store window.
He asked that they be taken down, Saying enterprise failed to take drug abuse seriously.
"Your window display of Tshirts with drug and profanity wordplay are out of keeping with the type of Boston's Back Bay, Our entire city and our aspirations for our students... similarly common sense, Mr Menino said in the standard.
The Nike shirts became available on June 1 in conjunction with the launch of an action sports campaign.
some sort of "Dope" Shirt shows the image of a pill bottle upended with surfboards and skateboards pouring out.
Not all the shirts have controversial terms. Other shirts have the phrases "F gravity" and as well "Get damp,
Nike, headquartered Beaverton, or, Recently increased its marketing in the region of extreme sports and said the new shirts promoted sports not illegal drug use.
"exhibit is an antidote to drugs, Nike speaker Erin Dobson said.
"there's really no better adrenalin rush than catching a wave or landing a trick.
"The language is the same that skaters, BMXers and surfers use every day globally,
skate boarders said references to pot smoking were common in extreme sports.
"It's an area of the culture,[link widoczny dla zalogowanych], shown Mike Hirsch,[link widoczny dla zalogowanych], 45, A skateboarder since the 1970s and owner of the SoCal Skate Ship in California.
Mr Hirsh doesn't sell Nike dietary supplements at his store,[link widoczny dla zalogowanych], But said he didn't think the shirts should be pulled because the terms.
"i'm not much of a big fan of it, But it's part of the street culture and always has been, he explained.
New Yorker henry Roura, 25,[link widoczny dla zalogowanych], A skate boarder for 15 years, the shirts "old fashioned,
"It's not the best image to be putting out there for skateboarders, he explained.
Travis Tygart, The leader of the US AntiDoping Agency, predetermined.
"funny enough,plainly, Nike did not consult any of their former financed athletes like Marion Jones, To see firsthand the exploitation that comes from choosing to use dangerous drugs to cheat in sport, agreed Mr Tygart, preaching about the track star who had her Olympic medals stripped after she admitted to using steroids.
"Athletes have had their lives ruined by way of performanceenhancing drugs, And it is totally freewheeling that Nike is now actively promoting it for profit, he explained.
Nike has long pushed the envelope with its products and marketing efforts. the corporate had an "Air Stab" Line of shoes that was pulled in London in 2008 after a spate of knife deaths around this period.
The company also had many ads for its Hyperdunk shoes that included images and slogans that some critics considered antigay. Nike held the campaign at first but later withdrew the ads.
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