www.luntacunt.fora.pl

Luntacunt project

www.luntacunt.fora.pl Forum Index -> Announcements -> China's next generation of yuppies
Post new topic  Reply to topic View previous topic :: View next topic 
China's next generation of yuppies
PostPosted: Fri 22:00, 30 Aug 2013
cheapbag214s

 
Joined: 27 Jun 2013
Posts: 20570
Read: 0 topics

Warns: 0/5
Location: England





China's next generation of yuppies,[link widoczny dla zalogowanych]
What's driving it all? Merely looking at per capita income can be misleading. An urban "young white-collar" worker who earns as little as 5,000 yuan (about $625) a month typically still lives and eats with his parents and so may have almost 100 percent disposable income. It isn't uncommon for this demographic to save for months to buy a brand-name handbag or pair of sneakers for hundreds of dollars. Young Chinese are much more comfortable taking risks than their parents because they see little opportunity for safe investment,[link widoczny dla zalogowanych], other than real estate.
A young man listens to his iPod while checking his cellphone at a hip coffee shop in Shanghai.
Expectations. In making purchasing and other lifestyle decisions,[link widoczny dla zalogowanych], some young Chinese take their cues from what they see in western media. A college student says she started smoking because she thought Sarah Jessica Parker looked so cool with cigarettes on Sex and the City. "It's different from five years ago,[link widoczny dla zalogowanych], because now they have a range of options with which to define themselves,[link widoczny dla zalogowanych]," says P. T. Black,[link widoczny dla zalogowanych], whose market research firm,[link widoczny dla zalogowanych], Jigsaw International,[link widoczny dla zalogowanych], focuses on Chinese youth,[link widoczny dla zalogowanych], defined as 15 to 35. "To a proactive person, the entire world is available underground hip-hop to the catwalks in Milan. We track them as one generation because their tastes change really quickly from Nike to Louis Vuitton,[link widoczny dla zalogowanych], as they enter the workforce. They're moving forward so quickly, and their expectations are high."
To this end,[link widoczny dla zalogowanych], brands are vying with comic effect capture the attention of the Chinese consumer. Watchmaker Cartier,[link widoczny dla zalogowanych], for example, created a massive ice sculpture of its flagship Paris store at this year's ice festival in the northern city of Harbin. Tiffany erected a huge replica of its trademark blue gift box outside a Shanghai shopping mall. Other brands choose to go with age rather than size. At a smoky Shanghai bar, young Chinese men sit at tables glancing at each other uncomfortably, sipping whiskey mixed with green tea. On one wall is projected a video presentation about John Walker in Scotland in 1805 his sons. This is an event hosted by Diageo. The 50-odd people in the bar have been invited as "potential consumers,[link widoczny dla zalogowanych]," whose names were collected from other events. "We want to strengthen their brand loyalty by sponsoring a prestigious experience for them," says Timothy Cheng, a marketing manager for Diageo. "To Chinese consumers,[link widoczny dla zalogowanych], heritage and age mean something." Lithe young women in black and yellow jackets stroll around the room refilling glasses while a well-known video jockey from Taiwan emerges and works the room. He stops by one table and asks a scrawny man in mid-sip, "What is the motto of Johnnie Walker?" " 'Keep on walking'?" the man responds hesitantly. Bingo! A young woman rushes over and hands the man a bag filled with Johnnie Walker paraphernalia.
Competition for this new breed of shoppers is fierce. Foreign brands are battling not only with each other for a piece of the mainland market but also with a legion of increasingly innovative Chinese companies. Theft of intellectual-property rights also cuts into profits,[link widoczny dla zalogowanych], especially for technology-driven products.
相关的主题文章:


[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]


The post has been approved 0 times
View user's profile
China's next generation of yuppies
www.luntacunt.fora.pl Forum Index -> Announcements
You can post new topics in this forum
You can reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
All times are GMT + 2 Hours  
Page 1 of 1  

  
  
 Post new topic  Reply to topic  


fora.pl - załóż własne forum dyskusyjne za darmo
Powered by phpBB © 2001-2003 phpBB Group
Theme created by Vjacheslav Trushkin
Regulamin