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Types Of Sales PromotionsArticle Summary: Sales promotion encompasses all those activities, materials, devices and techniques that complement advertising and marketing effort, and help in increasing sales
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Sales promotion encompasses all those activities, materials, devices and techniques that complement advertising and marketing effort, and help in increasing sales. These include sweepstakes, [url=http://www.villacannizzo.it/category/hogan-outlet-milano]hogan outlet[/url] discounts, [url=http://www.wucmatchracing2012.fr/airjordan.php]nike air jordan[/url] specialized displays, coupons, gifts, and contests. (Barron's Marketing dictionary)
These are usually temporary inducements and so are generally made in the spot; I.e., at the time and place of the sale. In today's competitive market, any company, whether its beverages, automobiles, textiles or television, has to offer some kind of promotion to push its products and gain a chunk of the market share.
Here are some of [url=http://www.renaissancedestoiles.fr]louboutin pas cher france[/url] the most widely used promotions:
-Coupons: these are usually found in newspapers and magazines and have to be cut out and presented at the check out counter to avail the discount or other offer associated with it. Sometimes they are part of the cross sell; this means that a coupon [url=http://www.diecastlinks.co.uk]hollister uk[/url] is placed on or in another product, usually a big seller, to promote a product that may not be selling so well. Nowadays coupons can also be printed from [url=http://www.conik.fr/abercrombie2014.php]abercrombie 2014[/url] many websites, or downloaded onto smartphones and presented in its electronic form.
-Rebates: these are offered to customers after they have made a purchase, and cannot be used to effect an immediate reduction.
-Promotional pricing or sale: the most popular especially in the textile and fashion industry, this has the most immideate effect as [url=http://www7a.biglobe.ne.jp/~izayoi-gentou/joyful/joyful.cgi]moncler outlet online Strateg[/url] well. Reducecd prices attract customers like nothing else can.
-Trade-in or exchange offers: these work very well for consumer durables like [url=http://www.wucmatchracing2012.fr/hollisterfrance.php]hollister[/url] appliances, cars, electronics and so on. You get [url=http://www.svrt.fr]Doudoune Moncler Pas Cher[/url] value for your old equipment and can take home [url=http://www.snubourgogne.fr/woolrichdoudoune.html]woolrich[/url] a brand new product at a reduced price.
-Loyalty programs: reward customers for frequently purchasing the products or services of a particular organization. Usually involves registering and being issued [url=http://www.lotogame.fr/louboutin-pas-cher/]boutique louboutin paris[/url] a loyalty card; when sufficient points have accumulated on the card, price discounts or gifts are usually granted to the customers. Started by the airline industry, [url=http://www.mquin.com/pjsdoudoune.php]Doudoune Parajumpers pjs[/url] this is now popular with grocery chains and pizza chains as well.
-Samples and free products: by giving free samples to potential customers, companies encourage customers to try out new products at no cost to them. If they like the product, the company would be successful in increasing their customer base, and eventually, sales.
-Premiums: sometimes you get some other related product free on the purchase of one product; this is called a premium. For example you may get [url=http://www.mquin.com/pjsdoudoune.php]doudoune parajumpers[/url] a CD of an encyclopedia free when you buy some software.
-Contests: often you see ads by companies asking people to come up with catchy slogans or photographs or drawings etc for their products; the prizes for these contests are usually quite attractive, and as customers don't have [url=http://www.lotogame.fr/louboutin-pas-cher/]christian louboutin pas cher[/url] much to lose but a lot to gain, many give it a shot.
-Sweepstakes or lucky draws: requires no skill as for contests, but requires a lot [url=http://devblog.tribalwars.net/?p=840#comment-379248]Extensive Range of Titan Watches to Shop Online - written by Shereya Shaarma[/url] of luck. Usually huge prizes in cash or kind are on offer, and may require customers to make some purchase to qualify for entry into the sweepstakes. Scratch cards are also one way in which a draw may be made to determine a winner.
-Demos: many products benefit from free demos of those products being offered to the customers. Free makeovers at malls by cosmetic companies are very popular.
-Personal appearance: book readings and signings are probably the most popular personal appearance promotion we see today. When the authors go to bookstores for a reading or signing you can often see long lines of people waiting to catch a glimpse of their idol.
Of course ingenious marketing whiz kids may come out with different, even revolutionary promotional strategies; but these are tried and tested and have been popular with marketing professionals for some time now.
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