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But having started on the path of Croc awareness,[link widoczny dla zalogowanych], what more are we able to learn? Crocs Inc. went public in February and merely released a prospectus get yourself ready for the issuance of more shares. In the prospectus,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], we learn that Crocs Inc. provides an interesting model in state-of-the-art globalization.
The organization that cooked up the formula for the proprietary resins is Foam Creations,[link widoczny dla zalogowanych], in Canada,[link widoczny dla zalogowanych], which Crocs Inc. purchased in June 2004. Until 2005, the resins were compounded mixed together in Italy, but Crocs Inc. has since geared up additional compounding facilities. Crocs Inc. owns its manufacturing facilities for the finished product in Canada and Mexico, but about 50 % of all Crocs come in China,[link widoczny dla zalogowanych], there are also third-party manufacturers in Florida, Italy and Romania. The prospectus provides an interesting rationale for that eggs-in-multiple-manufacturing-baskets strategy. Speed to market is crucial for Crocs gotta get those in to the local retail store NOW, before fickle 5-year-olds proceed to the next model. Crocs Inc. waits for no slow boat from China!
But nothing breeds imitation like success within the clothing industry. In March 2006,[link widoczny dla zalogowanych], Crocs filed a complaint using the International Trading Commission alleging patent infringement against 11 shoe companies. Every one of those 11 companies manufactured their look-alikes in China.
So, plug that info into your green meter. A plastic shoe gets popular,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], breeding mass imitation, resulting in lots of Chinese factories pumping out millions of cheap plastic copies. Regardless of how many lawsuits Crocs Inc. files,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], there no stopping the imminent arrival of the dozen pairs of pseudo Crocs for each man,[link widoczny dla zalogowanych], woman,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], child and golden retriever on the globe. If by we mean recyclable, sustainable and locally produced, well,[link widoczny dla zalogowanych], that ain it.
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