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See by Chloe makes its catwalk debut online,[link widoczny dla zalogowanych]
Fashion's elite could argue that without having to be there,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], seeing the clothes in the flesh,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and sensing the atmosphere,[link widoczny dla zalogowanych], how will you ever really judge an assortment? KCD,[link widoczny dla zalogowanych], the style agency behind 'Digital Fashion Shows' have thought of that. This wasn't a livestream, but a pre-recorded catwalk show where every outfit is referred to as referring the runway and every model is name-checked.
PICTURES: Highlights from the See by Chloé digital show
You will find close-ups of each and every look, a behind-the-scenes video from the hair and make-up,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], downloadable images from the entire show at your fingertips, even the show notes which editors would normally find perched on the seat explaining the designer's vision and references exist. The only thing missing was the chance to go backstage and air-kiss the designer.
So is this the future of fashion journalism? Weary editors and publications with ever decreasing budgets happen to be desperately attempting to exercise a more streamlined method to cover the bi-annual fashion collections for sometime. I'm not in Paris,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], and yet I acquired to determine this appear close,[link widoczny dla zalogowanych], and that i for just one don't feel I have been cheated from the firsthand 'experience' of rushing through Paris looking to get taxis,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], queuing while it is raining to get in, looking at an uncomfortable seat while waiting the requisite 30 minutes for the show to begin and then having my vision obscured with a fashion blogger supporting an iPad to take blurry photos of the models.
WATCH: Gareth Pugh on film versus the catwalk
It's fair to note at this time that it does very much depend on the show you are seeing. Probably around 80 per cent of catwalk shows follow a tried and tested formula,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], are extremely business-like and in a way,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], sterile. Then there are the shows which border on theatre - the Alexander McQueen's,[link widoczny dla zalogowanych], Lanvin's and Dior's - which leave the spectator with so much more than an idea by what skirt length we will mostly be wearing next season.
Anyone who attended Raf Simons' final show for Jil Sander last week in Milan won' doubt remember throughout their lives everyone else stamping their feet and demanding two curtain calls from the beloved designer who had been so emotional,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], he was gone to live in tears. You do not get that from a pre-recorded show.
However for a label like See by Chloé,[link widoczny dla zalogowanych], this format a lot more than did the task. The clothes are designed to be off-the-peg wearable - this is not couture - and the styling,[link widoczny dla zalogowanych], hair and make-up reflected that. This lines are not meant to alter the face of favor,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but that shouldn't invalidate it - there are many shows cramming the schedules of four major fashion weeks different color leaves.
SEE MORE: News from Paris Fashion Week
KCD's 'solution' may well have legs as well as when the market is not ready to sacrifice the physical fashion entirely, then it could at least clear some much-needed space on the schedules and reduce how long that editors have to be travelling - as well as the astronomical bills fashion houses face to use such events.