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The Story of Jordan and Nike
No one can replace Jordan to represent for Nike,[link widoczny dla zalogowanych], with no one can replace Nike to express Jordan. Their cooperation was the classic sports.
Jordan was freely in stadium and shopping malls for 16 years. He had become the best professional sports stars and commercial sports personality around the globe. His first commercial advertising is at the 1984 summer signed with Nike. In those days,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Nike is at bad environment. Jordan liked the European brand Adidas. But Nike had valued this extremely potential child. It opened the generous conditions,[link widoczny dla zalogowanych], and promised to determine Jordan personal brand. Even let Jordan take sales commissions in each set of sneakers in Jordan series.
This special term stimulated Jordan who wanted to be famous. This is his beginning of sports business. Nike took it as being an opportunity, with "flyers shoes" motivation,[link widoczny dla zalogowanych], becoming the earth's largest sporting goods company. Jordan also had become the first man who personal sneakers brand. Lots of people think,[link widoczny dla zalogowanych], Nike and Jordan, may be the perfect marriage mixture of modern commercial and modern sports.
In 1984,[link widoczny dla zalogowanych], Jordan was 21-year-old. He was chosen by the Chicago bulls. An excellent mythic chronilogical age of NBA was creeping started. footwear competition is brutal. Nike was in a hard situation. They found Jordan and chose to put on bets in Jordan. Its sincerity moved Jordan. They signed 5 years and purchased $2.5 million contract (at that time is not a small number). It was no doubt that it is the biggest gambling game in history.
Nike and Jordan were built with a little story,[link widoczny dla zalogowanych]. Jordan i never thought to sign up with Nike but to Adidas. Nike did not lose its confidence. They provided a Jordan dunks clips,[link widoczny dla zalogowanych]. Then they gave his family as a gift,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]. His parents touched and advised Jordan to see the Nike,[link widoczny dla zalogowanych]. Jordan saw the film about his amazement and that he said hello was the very first time he found basketball can become a type of art,[link widoczny dla zalogowanych].
Then Jordan and Nike meet. They had a great conversation. By comparison, Jordan and Adidas company boss had uncomfortable talks for rare occasions. And Adidas was not prepared to spend big price signing Jordan. And for that reason,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], they gave up the chance.
It's true that, Nike won the gambling.
Jordan and Nike launched Jordan generations. After the advertisements, they had become the focus overnight. The year after,[link widoczny dla zalogowanych], Nike launched Jordan dmc2. And also at every year,[link widoczny dla zalogowanych], it launched a mobile Jordan shoes
Nike was by a lot. In 1986,[link widoczny dla zalogowanych], its sales broke through 10 billion dollars. In 1990,[link widoczny dla zalogowanych], it became the world leader in sports products manufacturing. In 1994,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], its sales reached 40 billion dollars. For decades, the sales of Jordan series of shoes and clothing took over 5% of its total sales. During these years,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Nike gained $2.6 billion only from the sales of Jordan shoes, clothing and hats.