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3. Follow-up with prospective contacts who have not confirmed dates. Selling yourself and your book is a numbers game, and as any salesperson will tell you, the amount of contact is directly proportional to the amount of sales.
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5. Once you secure an event, prepare it thoroughly in advance. People who attend or listen to your events are participating because the advertisement or announcement struck a chord with them. So be sure to deliver what they came to see or hear. Don't be shy about letting them know how to order your book. After all, that's the reason you're holding the event in the first place.
6. Promote your media event aggressively. Invite your friends and family, and if it's within the scope of your marketing budget, advertise in the local paper. Neighborhood papers may even promote your event for free within their "Events" pages. You may even be able to tie it into a book review.
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