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barbour paris Smart Marketing
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?The Macro-environmental Analysis- This is an analysis ofelements and factors outside your direct control that affectyour day-to-day operations. The factors include economic,industry, legal, regulatory, political, social, cultural andtechnological issues.
And finally,
?Market Analysis- You need to define and characterize the marketyou are in. This analysis will describe the market itself, itsopportunities, market segments, customer needs and competition.
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?Risk Analysis Planning- This chapter presents the major risksresulting with the plan and corresponding contingency measures.?Sales Forecast- This includes the number of units you expect tosell and the resulting revenue. The projected sales forecasttells of how you quantify the results from selling your productsand services.
?Issues and opportunities- This would be the SWOT analysis partof your plan. It should contain the Strengths, Weaknesses,Opportunities and Threats of your business, as well as theresulting issues.
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