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Chico and Nordstrom LadyPens
I can recreate the wheel. I do one session,[link widoczny dla zalogowanych], and then review how it works. The interesting thing about that? After the session was over,[link widoczny dla zalogowanych], I didn really do a step-back, big-picture review of how the session worked. I had some ideas for new classes and packaging up the old ones, but I didn really do the business-owner thing and look at the business. (Bad Dawn.)
It took my being in a business retreat last week and presenting my ideas for the packages of classes I was going to offer,[link widoczny dla zalogowanych], and one of my masterminders going, much are you charging for classes? That ridiculously too low. Do you really want to be seen as Wal-Mart? though my first reaction was a so do not want to rethink all this,[link widoczny dla zalogowanych], that statement hit me hard. No, of course I don want to be seen as Wal-Mart. I do believe in get what you pay for and the perceived value of things. If these are such great classes, why are they dirt cheap? My time, and my instructors time is certainly valuable, and the classes are packed with information. And while, in general, I very pleased with how the spring/summer session went, I never satisfied with good enough. Are we going to be Nordstrom? Maybe. I written before about how writing and publishing a book should be seen as a business. Well,[link widoczny dla zalogowanych], what kind of business? Do YOU want to be the Wal-Mart in your field? Would you rather be a Nordstrom? Or something in between, like a Chico (Remember the great accessories!)
Of course,[link widoczny dla zalogowanych], books sell at a specific price range. You not really going to sell your hardcover for $200. However,[link widoczny dla zalogowanych], there are some places where a Wal-Mart vs. If you self-publish, you do not want someone to pick up your book and immediately know it been self-published. That means spend the money on an editor, proofreader, book designer You don want your book to stand out as low-quality among traditionally-published books. I can pretty quickly (without even looking at the title page) tell whether a book been (badly) self-published, from quality of printing, formatting, and editing. There nothing wrong with self-publishing. Again, I can tell if it a do-it-yourself website, or one that looks professional. If the only face you have to show to the world is your website, make it look like you a professional. Don let your sixteen-year-old nephew do the design. Rethink that picture of you at the party with a martini glass in your hand (unless it part of your persona). Have high-quality, professional pictures taken. Think about what you wearing,[link widoczny dla zalogowanych], the background,[link widoczny dla zalogowanych], what you holding. The picture file (more than likely a digital file in this day and age) needs to be high quality as well. If you don have a writing coach or writing group,[link widoczny dla zalogowanych], get one. This can include all sorts of things like query letters and book proposals. While the public doesn see your initial (or 500th) query letter or proposal, someone will. Whether an agent or a publishing house,[link widoczny dla zalogowanych], come across as a professional, and not a be doing yourself a severe injustice if you don publish my book attitude.
So take some time and think about it. Who are you in your world? If you writing a book,[link widoczny dla zalogowanych], you want to be seen as an expert. Are you a Wal-Mart expert or a Nordstrom expert? How does that affect your book? What do you need to put in place? Mind you,[link widoczny dla zalogowanych], there are those of us who do shop at Wal-Mart,[link widoczny dla zalogowanych], and I can find some pretty darn good deals there,[link widoczny dla zalogowanych], on occasion. Read our full Terms of Service.相关的主题文章：

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