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Coming soon to a theater near you
PostPosted: Mon 14:51, 08 Jul 2013

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Coming soon to a theater near you
restricted: those trailers for Robert Rodriguez "The denims Mamba" Nike smaller, featuring Kobe Bryant, Has been delivering buzz online for a few weeks now (inspect one of them above). It not every day you can see Kobe, Kanye and Danny Trejo on the watch's screen together and in an exploitationstyle movie, no less. It more or less "Machete" With ball.
Now the full short will be screened in an extremley unlikely place: A movie theatre,[link widoczny dla zalogowanych].
Starting tomorrow and carrying on with for a week, Filmgoers who go to a PG13 or Rrated movie at any of the seven Mann Theatres in are usually or about a dozen theaters elsewhere in the Southland (The Foothill movies in Azusa,[link widoczny dla zalogowanych], the guarana plant 16 in Van Nuys or the Regency Rancho Niguel in Laguna, to call three) may well see the sixminute film, Which along with also doubles as a Nike spot, Before offer.
The approach, from the intheateradvertising company Screenvision, Is part of an endeavor to tap into general Lakers fandom (It playing only in conviction hearing) As well as into AllStar weekend activities,[link widoczny dla zalogowanych], Which are held over the next several days at Staples Center. The short will be online starting Saturday. But that probably more advanced than seeing Kobe 30 feet tall.
It not the first time Nike has worked with a toplevel auteur to peddle shoes: in World Cup last year,[link widoczny dla zalogowanych], Alejandro Gonzales Inarritu "Write the near future, His quickcut soccerthemed identify (that also featured a few shots of Kobe, incidentally),[link widoczny dla zalogowanych], Became a viral sense.
in this type of one, Kobe plays a evening hoops game on a rooftop above the city, currently being a "Grindhouse"Style voice narrates his story and the court combusts repetitions.

[link widoczny dla zalogowanych]

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