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|If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amount of uncertainty if you don't know how to properly measure the results.
The reason is because you have little control over what happens to your advertisement once it actually gets into the person's home. Given that you're paying per person for all of the advertisements you're sending out, some companies may be dissuaded by the potential costs.
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First, you see exactly what the response rate actually was. Simply look at the number you sent out versus the number of people that actually responded. From here you can easily get the percentage of success. Just take the number of people that responded and divide it by [url=http://www.osterblade.com]moncler sito ufficiale[/url] the number that you sent out.
This is particularly important in relation to cost/benefits of your direct marketing campaign, which is the next step in really measuring your success.
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Now you have all the information you need to understand how successful you're marketing was. Take the number of people who responded and see how it stacks up to the cost of the project as a whole. If you find out that [url=http://www.fibmilano.it]woolrich[/url] you're spending more than you're making than maybe you need to reconsider the demographic you're targeting or the design of your [url=http://www.tagverts.com/barbour.php]barbour online shop[/url] advertisements.
Direct marketing is a well-known and powerful marketing technique for a reason. If done right your response rate will greatly exceed your cost per person. Just remember that if you're using full color postcard printing, add in some means for them to contact you, and if you're sending letters spend the money on envelope printing to give them a [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] means of responding.
Given how easy it is to track your success, there's no reason not to take advantage of it.
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