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Gear for Gents to pop up in Palm Springs-spun1
PostPosted: Mon 19:25, 02 Sep 2013
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Gear for Gents to pop up in Palm Springs,[link widoczny dla zalogowanych]
Despite the fact that West Hollywood men boutique Alpha: Gear for Gents officially closed its doors yet (the bricks-and-mortar side of the business was set to shutter April 1,[link widoczny dla zalogowanych], to start dating ? that was later pushed until a few days ago), owner Darren Gold has already found a new -- albeit temporary -- place to showcase his wares: Palm Springs.
Alpha will be among a number of pop-up stores that'll be a part of new retail incubator space Raymond Lawrence at 830 North Palm Canyon Drive on April 19 -- just in time to catch the crowds headed towards the area for the second weekend from the Coachella Valley Music and Arts Festival,[link widoczny dla zalogowanych].
"Think Fred Segal Center in the desert with Alpha as one of the store-in-stores,[link widoczny dla zalogowanych]," said Gold, who announced recently that he was closing his standalone store but simultaneously vowed the Alpha brand would continue in some form.
Gold said his Palm Springs outpost would be just below 300 sq ft (in comparison, his current Melrose Avenue space is roughly 1,[link widoczny dla zalogowanych],000 square feet) this will let you tight focus on men shoes,[link widoczny dla zalogowanych], clothes, grooming products and accessories like sunglasses and jewellery.
"I'm committed there for six months,[link widoczny dla zalogowanych]," Gold said. "But whether it works,[link widoczny dla zalogowanych], it could end up being more of a store-in-store with an ongoing basis -- rather than a temporary pop-up."
Other businesses and brands within the retail mix, which will be clustered in a former Design Within Reach store in Palm Springs Uptown Design District, include apparel labels Crate of California,[link widoczny dla zalogowanych], LASC Made 2 Measure Fashion, furnishing outfitters Art Style Innovation, Soup Home and Slip, along with a grab bag that includes from a newsstand (Fit to Print) to some real estate broker (the Paul Kaplan Modern Property Group). definitely place the whole desert more on the map with fashion people,[link widoczny dla zalogowanych]," says Gold. "It like Sundance -- the word now means so much more than solely those few days. and everywhere else will be out there to see what happening."
"I talked to someone yesterday who said she heading out there and not even going to the festival at all. There are plenty of things happening around it now -- the homes and also the parties -- that you could visit and do everything other branded stuff without setting foot in the actual festival. A retail incubator called Raymond Lawrence is placed to spread out at 830 N. Palm Canyon Drive on April 19. Credit: Kevin P. Casey / Los Angeles Times.
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