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Infomercials
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Direct Mail
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Radio Ads
Radio advertising is another method of direct advertising that companies sometimes use when promoting a product or service. Radio ads can be effective because they can reach a large number of people all at the same time. Demographic information can also be used by finding out what types of people listen to a particular radio station. This allows marketers to find a radio station that offers the best chance of accessing their target market for the product.
Testing Effectiveness
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Considerations
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