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Sales by exposing health products marketing chain
PostPosted: Fri 9:34, 16 Aug 2013
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's investigation and insiders expose to light. Blind "grab" health products "care" Candidates Nepstar pharmacy clerk told reporters that the general spring semester begins,[link widoczny dla zalogowanych], which is the beginning of March each year, for the candidates on health care products sales into the season. "A few years ago, some of the short-lived poor nutrition in the community caused a bad influence, parental acceptance of such products has declined, but wearing a 'blue hat' (approved by the State Food and Drug Administration health food logo) health food still very popular candidate parents favor. "for the children at the Wellcome pharmacy buy a certain brand of fish oil capsules parents Guo, although clerk of DHA efficacy unclear, but still decided to buy two box home to let his son try, "128 yuan per box, even eat well eat it is not bad, not to mention someone's home children eat this, we can not let the children lose at the" health "on the ah, I also know that the entrance to the Children of the psychological pressure is not able to reduce the boxes of health care products, parents want to give their children money but also increase a spiritual support and psychological care. "businesses ginseng, wolfberry is very popular on the 5th at noon South six pharmaceutical wholesale market, have no usual hustle and bustle. Pharmaceutical wholesalers are either closed down, or respite, two open drug wholesale company selling the hall several piecemeal purchase customers. Side by side with this is that dozens of health food stores from time to time there are customers out, the store said that the majority of buyers for the candidates parents. Although the finished pharmacy selling health food trend is still present, however, the South six markets health care products wholesaler thought that this year's health care products sales for the candidates than in previous years. "Now the children's parents have come from a simple consumer health care products into a wide range of nutritional supplements." Herbs in an operating health products wholesale store, the owner Wang told reporters: "Like ginseng, wolfberry, Astragalus and other health care medicine recently very popular, on today morning 360 yuan a pound of bulk ginseng had sold 12 copies, average per catty, are parents to buy, go back and give the child water to drink. "30 kinds of chaos fill brain DHA-containing product called six reporters in the southern market visited ten health products wholesaler,[link widoczny dla zalogowanych], find health care products for the candidates can be divided into the nerves, brain, increased intelligence, nutritional supplements and other categories, but at the same pharmacy,[link widoczny dla zalogowanych], every home health care products wholesalers operate belonging to different brands, dazzling, only nominal DHA-containing brain as many as 30 kinds of products. Oxygenating declared brain with a subsection of the "race × ×" mark functionally similar health care products are also as many as 10 species, this area can be interpreted as competitive, it also exposed the health care market confusion. China Health Care Association Food Nutrition and Safety Committee chairman Sun Shuxia recent media interview, said that China's health care products manufacturers generally smaller scale, R & D capability is not strong, we can only follow suit to imitate domestic and foreign manufacturers. This leads to health products manufacturers tend to swarm to do certain types of products, relying on price competition to capture the market, and when these products are shrinking profit margins, and was made "excesses" of the time, manufacturers will rush to moved to the next products. Investigation "Medicare card" supporting consumer health care products to industry sources, the reason why some candidates parents who generously "generous" for the candidates to buy health care products, such as Medicare reimbursement is the main reason. Reporters visited the preceding five pharmacy staff have said that the purchase "wearing blue hat" health food, you can brush Medicare card. In fact, Shenyang City and Social Council a quarter of the "on the strengthening of health insurance designated retail pharmacy management issues related to notice" also stipulates that Medicare designated retail pharmacies can operate with national food and health font, font size health health food and health food. South Sixth certain health care products market wholesalers to reporters frankly stated to the big exam every two or three months, about half of the health care purchasers will be asked to provide the best dealers of office supplies and the like invoices, apparently through the unit reimbursement way to offset losses. "'Gray income' consumer health care products, is an open secret, but also the so-called 'entrance economy' an important support." Secret from wholesale to retail prices 10 times worse Reporter survey found,[link widoczny dla zalogowanych], are being addressed through Internet,[link widoczny dla zalogowanych], television and other media to vigorously promote and With a variety of models were the first publicized brain products "test × ×", market price of 568 yuan per box, six South only 85 yuan wholesale markets, wholesalers themselves "fidelity." Similarly, a section of the South six Cordyceps products wholesale market 400 yuan, the owner told reporters, "is the same product, in the City Square near a health food stores price of 3,000 yuan." And a known oral relieve visual fatigue,[link widoczny dla zalogowanych], wholesale price of 8.5 yuan, the retail price of 80 yuan. In Shenyang,[link widoczny dla zalogowanych], Dalian two engaged in health care products sales more than six years Mr. Yu told reporters analyzed the health products marketing "profit chain." "In a section of the market price of 198 yuan of brain products,[link widoczny dla zalogowanych], for example, its purchase price 20 yuan, which also includes packaging costs about 6 million yuan and six manufacturers profit health care before the contents of the actual cost of $ 8. remaining 178 yuan profit probably so allocated: circulation costs 20 yuan, 60 yuan agents, pharmacy operators 98. clerk commission will sell a single product in about two dollars. "According to the" Shenyang Evening News "Related links health care promotion targeting "the college entrance examination economy" Experts advise not to blindly use as the college entrance examination approaches, health care products market began to sell well throughout. This reporter recently asked to join a group of parents on the college entrance examination, the majority of parents said the role of health care products is not large. Netizen "rain," said her approach is to let the children every morning to eat two walnut brain: "I feel no need to buy health care products and nutritional supplements, plus a lot of these things are additive, which is actually the parents of the psychological effect, it seems I am sorry not to buy wanderers like. "friends" normal heart "is also said that he will not give children to buy health care products, let the best. "It was also a multi ask other parents and online inquiries, the election of three Le Pulp and mastermind 100 student nutrition, not much effect." Friends "Homecoming" said he have the final say, she said, his family has two children same time last year to take the exam,[link widoczny dla zalogowanych], one admitted to Shanghai University of Finance, an admitted Southwest Jiaotong University, and her personal experience is medicine as tonic. "Not to believe those brain medicine, no use or rely on the usual serious study, parents pay more attention to the nutritional wanderers, meat and vegetables, eat more vegetables and fruits." Participate in the discussion of users has nearly 30, in favor of the parents to buy health care products less than 10. In this regard, experts Shiyuan Gang Dietitians Association of Chongqing, said college entrance exam is the ability, as long as usual diligent review well, it should be no problem,[link widoczny dla zalogowanych], temporarily take a supplement of little use, and many health care products just advertising powerful, practical utility yet to be known, not blindly take. "In the usual diet based on soy products can be increased, fish, pork and other foods, to improve the child's immunity and resistance." Dan Yuangang remind candidates must be correct moderate tonic. According to "Chongqing Daily"
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