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Submitted 2013-04-04 13:23:02 This one thing keeps people out in the cold. Leaves them wondering what it takes to be truly successful in any area of life.
Once understood and eliminated from your life for good you're able to be, do and have almost anything you want.
Not understanding or knowing how to deal [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] with this one thing keeps you in a long struggle with life.
A struggle to get the money you would like.
The struggle to have the kinds of relationships you want.
The struggle to get people to do what you want them to.
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A struggle to have to work harder [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] than you should.
Life is an uphill battle for those who don't overcome this one thing.
First let me tell you what it's not.
It's not the ability to manipulate others.
Although the word manipulation means to move forward with deliberateness, it has many negative connotations for most people. It isn't the ability to sell either. Although selling is a desirable skill I believe it has changed over the years.
Gone are the days of high-pressure sales tactics, in your face, cornering people into submission like it was say ten years ago.
Today most people over the age of forty have been sold to in the home six times on average.
And it's even worse if you buy for a business. Here you'll meet a slew of inept, untrained salespeople who think it's okay to push you into buying from them.
Today it's rare to find someone gullible enough for this kind of manipulative selling. Even most of the sales trainers peddling this approach have all but disappeared. So what you're faced with today is the one thing I mentioned at the start of this page.
And that one thing is resistance.
If you don't get past resistance you [url=http://www.teatrodeoro.com/hollisterde.php]www.teatrodeoro.com/hollisterde.php[/url] won't achieve much in life.
Have you ever actually sat down and made an in depth study of resistance?
You're going out there to play 'catch' with people you think will [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] buy into what you're offering, but they aren't playing catch with you.
No, they're playing dodge ball.
They want to do anything but listen to you.
The ability to influence people is like owning Aladdin's lamp.
Because nearly all the material and emotional things that make [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich online shop[/url] up a successful life come from our skill level at persuading other people to our way of thinking. Here's something I want you to write down and put where you can see it often, these are the words your prospect is saying:
"Spending money is the last thing I want to do."
This forces you to anticipate and fly past any resistance to your message.
You want your prospects to crave your solution to their pressing problem. And your goal in your writing is to answer their objections before they voice them in their mind. You do this by understanding that every business has one main objection to overcome. Once that's done resistance goes away.
To find out what that is for your business or what you're writing about ask those who bought the product what they said to themselves just before they bought it.
This sounds simple but as Einstein and others have said:
Complexity is an illusion.
Everyone knows people [url=http://www.par5club.com/louboutin.php]louboutin pas cher[/url] buy for their reasons not yours.
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Until now that is.
Underlying every decision are four [url=http://www.team-moveout.de/index.php?site=news_comments&newsID=27]woolrich Guinée le président Condé pas gêné[/url] core drives.
Getting the things we want,
Having great relationships with others
Learning new things
Keeping what we have
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The need to acquire
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Tom Clancy said it best when explaining this kind of thing:
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We have a need to continually learn
We love to learn about the things that interest us. People read books, magazines, newspapers and anything that grabs their attention.
Some people even read novels with over 1,000 pages.
The need to have relationships
Another craving we have is connecting with people, making friends, having love relationships and being a member of a group of [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] people who like the weird things we like.
The need to protect ourselves
We need to defend what we have acquired, or learned or what we believe in, and our friendships. Try attacking someone's beliefs and see how far you get.
It's only resistance that stands between [url=http://www.xtmzj.gov.cn/Review.asp?NewsID=100]Choosing a House Cleaning Service[/url] you and success. To remove it ask yourself these two questions for each of the four core motives:
How does having your product or service fulfil their drive?
How does the end result of your product or service allow the other person [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich outlet[/url] to satisfy this drive? When you have the answers to all four drives you have the basis for starting to write.
Do this for every one of [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] these four desires and you'll be astounded at what you come up with. You'll love the effect this has on your website copywriting.
To greater responses
One way to get really good at copywriting is to study the masters. I've found a unique,easy way to get great at copywriting without having to spend time and money on another copywriting course.