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woolrich parka Ten Top Reasons Authors Need a Web
PostPosted: Thu 12:05, 22 Aug 2013
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1. Enhance your Online and brand presence with your particular"branding"--why your product or service is the right choice--whyyou are the preferred expert over your competition. Forinstance, the one who says I can help you make your book dream areality, faster, cheaper, and easier. How? Through designingevery part of your book to sell copies--before you write asingle chapter applying the essential "hot selling [link widoczny dla zalogowanych] points," andhow to [link widoczny dla zalogowanych] write each chapter much faster with less editing usingthe "fast-forward" technique.
3. Boost your leads fast. When you entice your reader with atestimonial or a free bonus report to leave their email address,you will be able to continue to stay in touch with them. [link widoczny dla zalogowanych] Allowthem to download a free chapter or excerpt of your eBook.Illustrate with benefits and a testimonial why they should signup for your free ezine.
2. Enhance product awareness. When your targeted visitors cometo you site to see your free articles and tips, the will becomeaware of the products you offer. They may not buy the firsttime, the second or even third time, but if you keep your siteupdated with new information every week and mark your site thatyou have done so, your visitors will keep coming, [link widoczny dla zalogowanych] and up tofifty percent will buy.
That's a good plan to get started, but one of the dangers isthat Online publishers or book-selling sites may not pay you ontime, pay you enough, or just go by the wayside because of lowprofits. They pay around 30% royalties for [link widoczny dla zalogowanych] print books and50-70% royalty for eBooks, and send you checks periodicallythrough the mail. If you have your own Web site for yourinformational products, you will get to keep all of the moneyafter expenses--always a great advantage, and you will be seenas a market leader in your field.
8.Reduce the cost of doing business. In your home-based virtualoffice, you will have much less overhead. For eBooks, you won'thave to spend time or money on postage, packaging, or mailing.You reduce your dependence [link widoczny dla zalogowanych] on other sales channels such as thebrick and mortar bookstore, which only take your book through adistributor or wholesaler. All of these folks take [link widoczny dla zalogowanych] a heftypercentage to greatly reduce your profits--up to 90%. Onlinebookstores will accept your eBook or print book readily by yourfilling our a few forms and agreements.
If you are like me, you will enjoy keeping track of yourincreasing sales each month. You will enjoy staying in touchwith your buyers. When they order on your site you can keeptrack of them, put them in your address book, and send themfollow up information, free bonuses and requests.
4.Reach new customers worldwide. Once you get up on the Web,many people will come to your site from all over the world. Yourezine or teleclass can connect [link widoczny dla zalogowanych] with people outside your areabecause your subscribers or participants think so much of youthat they forward the good news to their friends and associates.Only targeted buyers come bringing [link widoczny dla zalogowanych] a much higher rate of sales.
9.Increase your profits up to ten times. When you sell youreBook or product to an Online Book-selling site, you may receivea commission up to 70%. When you sell your print books Online,they will give you around 30% royalties delivered by check everyfew months. These monies support the author, not the unwieldypublishing monolith who spends most of its time and money onbig-ticket authors.
You may think, "Why not let other Web sites sell my book?"
5.Add a new sales channel. Maybe people know you or yourproducts offline through networking groups or other businessventures. A Web site makes you even more respected, and Onlinepeople expect you to have a Web [link widoczny dla zalogowanych] site because they love theconvenience and [link widoczny dla zalogowanych] speed of Online ordering.
10.Reduce your marketing time because email communication isshort, fast, and gets to the point quickly. You don't have tospend time buying stamps and special envelopes and stationery.With a virtual assistant, you can look like Barnes and [link widoczny dla zalogowanych] Noblereaching many thousands of Online buyers by putting ongoingattention and maintenance on your site.
6.Increase your existing sales channels, such as post cards,talks, book signings, or radio interviews where you do businesswith an 800 free order telephone number. Offer improved customerservice and support because so many people like to buy Online.
7.Reduce support costs. You would spend far more on rent for areal office and need more equipment and furniture plus moresupport staff. Online marketing is far easier, cheaper and moreeffective than the mail, telephone or fax.
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