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Carol says: "Our business is about trend, and it's about value. We provide new trends, new collections and new ways to wear."
Carol first joined up with Mahmud to operate on Pinstripe, the Kamani family's fashion imports business, as a designer in 1993. But both often see the potential revolution coming in online fashion retail and chose to pool their talents to create the Boohoo brand - and rather than supplying fashion towards the high street, eliminate the center man and obtain their designs directly into the hands of consumers. In 2006 it was a risk - and they both be honest was a rocky start.
Mahmud says: "For months I was meeting with the board plus they were saying we were losing fortunes.
"I remember saying we have two staff, but we may need to get rid of one, things were that tight. We laugh about it now, especially once we now employ over 400 people. But we always supported this. We always felt deep-down this could work."
Carol adds: "We knew there wasn't any other business like us. However,[url=http://woolrichoutletitalia.albirank.net/][b]http://woolrichoutletitalia.albirank.net/[/b][/url], there are lots of copycats now."
It is because of the 'copycats' that Boohoo have remained a fiercely private firm and decline release a their business figures. But they are staunchly happy with their Manchester roots, and insist they will never move from the city, indeed they are planning more growth using their Northern Quarter base, with plans to expand the workforce up to 700 in the future years.
The entreprenuerial streak is clearly in the genes from the Kamani family. Mahmud's father Abdullah Bhanji Kamani started his textile empire after fleeing Kenya in the 1960s. He arrived in the united kingdom with only £758,[url=http://woolrichdeutschlandarcticparka.albirank.net/][b]Woolrich Parka women[/b][/url], but committed to property in Manchester - in several of the city's overlooked areas. He set up the textile supply firms Pinstripe,[url=http://giuseppezanottisneakerssale.webmium.com/][b]giuseppe zanotti men's sneakers Giuseppe Zanotti Official Outlet Shoes for Sale[/b][/url], Starsign and Jogo on Dale Street supplying to stores like M and 20 years later had amassed a £20m-turnover portfolio.
Abdullah is clearly Mahmud's inspiration and mentor,[url=http://wheretobuyrogerviviershoes.webmium.com/][b]where to buy roger vivier shoes[/b][/url], and now he has inspired their own sons,[url=http://peutereyjacketsuppliers.webmium.com/][b]Peuterey Jacket men[/b][/url], Adam and Umar to setup their own online accessories firm Pretty Tiny problems.
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