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|Healthcare coverage sold in stores
medical insurer,[url=http://woolrichparkaschweiz.albirank.net/][b]Woolrich Parka Schweiz Online Shop[/b][/url], is made to help the company compete awaiting sweeping changes underneath the new healthcare law. By 2014, as many as 85 million consumers, representing $600 billion in purchasing power, might be searching for their own health care on public and private exchanges, based on a November report from management consulting firm . To get ready, insurance providers are striving to boost their reputations for customer service.
"Customers want to bring the conversation to where they're," said Christopher Law,[url=http://monclerjackenonlinech.albirank.net/][b]Moncler Günstig Moncler Jacken Günstig Moncler Weste Billig Österreich[/b][/url], a national vice president at UnitedHealth who oversees the insurer's retail site. "Why can't it be a lot more like a bank, where one can go in and have tellers helping you out?"
Growing trendSo far,[url=http://rogervivieronlinesale.olimx.com/][b]roger vivier online[/b][/url], the trend toward retail health insurance outlets is within its infancy, though growing. The year-old Queens storefront is one of eight opened in the United States by Minnetonka,[url=http://woolrichoutletde.albirank.net/][b]Woolrich Arctic Parka[/b][/url], Minn.-based UnitedHealth, joining outlets in Manhattan,[url=http://woolrichoutletdeutschland.halod.com/][b]http://woolrichoutletdeutschland.halod.com/[/b][/url], Philadelphia and the La area. Late last year, the organization also decided to make permanent 16 temporary centers it had opened in malls from Vegas to Houston to Palm Beach, Fla.
In Pennsylvania, has opened nine stores, while Florida's plan has 11, some paired with health clinics where members can also obtain medical care.
Whether the locations flourish in luring sizable start up business will depend on remarkable ability to supply useful services, instead of serve as marketing gimmicks, said ,[url=http://woolrichoutletde.albirank.net/][b]http://woolrichoutletde.albirank.net/[/b][/url], the founder of , a Chicago firm that advises health intentions of retail strategy.
Customers could get premium discounts if they attend in-store wellness programs,[url=http://woolrichparkaschweiz.albirank.net/][b]Woolrich Parka Schweiz Online Shop[/b][/url], he said. Or insurers can provide experts to navigate the complexities from the health law, providing any adverse health care version from the "Genius Bar" at
"If you can truly demonstrate you have a 'Genius Bar' of health care, where people can get solutions to questions that they couldn't get anywhere else," Pierce said, "then you can see it taking off."
Beyond storefrontsThe Queens storefront occupies 16,[url=http://rogervivierheelssale.webstarts.com/][b]roger vivier heels online[/b][/url],000 sq ft inside a busy commercial district in the Ny borough's Flushing section. The majority of its 3,200 monthly visitors are UnitedHealth members seeking help with private plans or government-sponsored Medicare and Medicaid coverage, Law said. Customers can buy a medical plan,[url=http://monclerjackenonlinech.albirank.net/][b]Moncler Weste Billig Österreich[/b][/url], check their blood pressure level and plop the children while watching office's Xbox while getting advice on doctors, healthy cooking and drug interactions.
1-on-1 attentionFor , 73, a retiree signed up for a UnitedHealth Medicare plan, the one-on-one attention she received recently in the storefront was well worth the time spent,[url=http://duveticadoudoune.halod.com/][b]Femmes Manteaux Duvetica[/b][/url], she said. Chen said she visited knowing it's employees who speak Chinese to get assist with a hospital bill for her husband's appendicitis.
Brick-and-mortar is just area of the strategy. In April, UnitedHealth premiered a number of wellness-themed shows online, featuring celebrities including Dr. and nutritionist . In September, announced a program to give
"You're going to have to market in a more retail environment, something which this industry hasn't needed to do historically," WellPoint Chief Financial Officer told investors at a Sept. 10 conference. "Branding will become even more relevant."