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As Google has continued to release update after update, it has created more and more challenges [url=http://www.burnabystorage.com/barbour.php]barbour milano outlet[/url] to developers and designers trying to stay alive on the internet and not get flagged for some problem. While the reasons for all of these algorithm updates are well-intended, the problems occur when honest websites containing good information get hit with some type of Google penalty - [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] or disappear completely leaving business owners frustrated and concerned. It can be devastating to completely disappear in the search engine rankings pages - gone so that customers cannot readily find the website.
This is why it is so important to be proactive with many of these Google updates such as Penguin and Panda - any potential problem should be addressed ahead of time before a website can be flagged and taken down.
Originally introduced in April of 2012, the purpose of the Penguin algorithm update was to find websites using black hat methods to increase search engine results: keyword stuffing, posting of duplicate content, and most particularly link spam that was generating increased search results and ranking before better quality sites that were not using such tactics.
Google released Penguin 2.0 the end of May 2013, further targeting link spam in order to deny ranking to sites using such hypertext to attempt to gain higher ranking. The main difference in the newer version of Penguin is that it looks beyond the Home Page for such negative links - which was the extent of Penguin's previous versions.
Avoiding Penguin Problems
The most important factor to be remembered to not get hit by this newer Penguin update is the [url=http://cgi.innersense.jp/dxg/bord/joyful.cgi]barbour sito ufficiale Ambian[/url] need to build quality, natural back-links; anything whether unintentional or not even resembling link spam will definitely place a website at risk for a closer scrutiny by Google. With such knowledge in hand, [url=http://www.marve.net/cgi/kissa/bbs/bbs.cgi]mulberry sale Buying Your Dre[/url] the best protection in this case is going to be prevention - finding the problem areas before the Penguin update does and removes the website from the search engine results pages.
Third Party Problems
While Penguin is most definitely a useful tool to remove those websites that are genuinely poor link farms and doorway [url=http://www.edhardyyears.com/new-hot-mmorpg-in-town#comment-110134]A little about used cars - written by mariana nikki[/url] locations, some honest sites could get flagged for something that was done by a third party hired to handle optimization. Many times it may be as simple as that effort of SEO to create back-links to help boost a search engine ranking; it has also happened when a website has been targeted for spam attacks by competitors.
The most important action is to use Google's numerous analysis tools to get a good view of all incoming links, where they come from, and then be sure that they are all honest, natural ones and not spam no matter how such connections got there. If problem links are found through analysis, it is vitally important to act quickly to take down all such hypertext and try to find the source so as to prevent more from showing up. In cases where it becomes impossible to get a [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] problem link removed, feel free to use Google's disavow tool for help.
As with all the other algorithm updates prior to this significant Penguin version, the reasoning behind it is an honest attempt to make things easier for those working hard on actual content by creating a trusted website. It does mean being more careful about who is hired [url=http://www.villazuki.it]woolrich outlet online[/url] to do any work on the website, especially any SEO efforts. It is always going to be important to monitor any and all incoming links for spam. It may require more time and attention - but the end result can mean well-deserved results for those [url=http://www.skoda-witzke.de/woolrichoutlet.php]woolrich outlet[/url] who are trying to increase ranking honestly!
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Chris Hunter is an expert in Web Design, Search Engine Marketing, and Reputation Management. To find out more about Houston SEO, go to the main website at:
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