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Chanel Became The Hottest Brand In China
The number of affluent consumers in China's rapid growth, the view, said: By 2015,[link widoczny dla zalogowanych], China has the world's fourth largest affluent consumer groups. The world's leading market research firm Ipsos (Ipsos) and "Robb Report" jointly launched a survey for the affluent consumer groups, and the reasons behind their purchase behavior analysis to help businesses obtain an advantageous position in competition.
The vast majority of male subjects (78%),[link widoczny dla zalogowanych], mostly concentrated in 30 - 50 age group (89%), they are the absolute main affluent consumers. The survey found that affluent consumer groups in the different categories of luxury goods purchased, showing different characteristics. Meanwhile, the investigation also involves the purchase of their future trends and cost considerations.
Has a degree from a variety of luxury goods,[link widoczny dla zalogowanych], China affluent consumers with luxury category is the most automobile (43%),[link widoczny dla zalogowanych], followed by wrist (38%),[link widoczny dla zalogowanych], handbags (26%),[link widoczny dla zalogowanych], clothing (21%) and perfume (19%). If by sex, in men with the highest level of luxury in a car (51%) and wrist (38%), while the woman is perfume (44%) and handbags (43%). For many luxury goods companies,[link widoczny dla zalogowanych], the first task is to occupy the mind share of consumers - that is when it comes to luxury goods, so that consumers can associate their own brands.
From this perspective,[link widoczny dla zalogowanych], Louis Vuitton is the most successful enterprises,[link widoczny dla zalogowanych], 27% of the respondents mentioned that Louis Vuitton, followed by Patek Philippe (17%),[link widoczny dla zalogowanych], Chanel bags (16%) and guest Lee (16%). If by sex,[link widoczny dla zalogowanych], the female respondents, ranking the first two well-known brand is Chanel (51%) and Louis Vuitton (38%), perhaps with the perfume and handbags women have the degree (respectively, 44 % and 43%) the maximum relevant. In addition,[link widoczny dla zalogowanych], the popularity of Gucci (29%) are also relatively high in the President. The male respondents and the attention the car has the highest,[link widoczny dla zalogowanych], and so the mention of luxury brands,[link widoczny dla zalogowanych], the male respondents were more likely to associate brands, including BMW (19%),[link widoczny dla zalogowanych], Bentley (18%) and Mercedes-Benz ( 16%) are high-profile luxury brand.
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