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What's driving it all? Merely looking at per capita income can be misleading. An urban "young white-collar" worker who earns as little as 5,000 yuan (about $625) a month typically still lives and eats with his parents and so may have almost 100 percent disposable income. It isn't uncommon for this demographic to save for months to buy a brand-name handbag or pair of sneakers for hundreds of dollars. Young Chinese are much more comfortable taking risks than their parents because they see little opportunity for safe investment, other than real estate.
A young man listens to his iPod while checking his cellphone at a hip coffee shop in Shanghai.
Expectations. In making purchasing and other lifestyle decisions, some young Chinese take their cues from what they see in western media. A college student says she started smoking because she thought Sarah Jessica Parker looked so cool with cigarettes on Sex and the City. "It's different from five years ago, because now they have a range of options with which to define themselves,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica jackets aliaoutlet[/b][/url]," says P. T. Black,[url=http://duveticaaustraliaoutlet.halod.com/][b]http://duveticaaustraliaoutlet.halod.com/[/b][/url], whose market research firm, Jigsaw International,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]Moncler Dunjacka[/b][/url], focuses on Chinese youth, defined as 15 to 35. "To a proactive person,[url=http://monclerjackasverige.albirank.net/][b]moncler Jackor återförsäljare Sverige[/b][/url], the entire world is available underground hip-hop to the catwalks in Milan. We track them as one generation because their tastes change really quickly from Nike to Louis Vuitton,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Down Jackets Uomo[/b][/url], as they enter the workforce. They're moving forward so quickly, and their expectations are high."
To this end,[url=http://monclerjackasverige.albirank.net/][b]moncler Jackor återförsäljare[/b][/url], brands are vying with comic effect capture the attention of the Chinese consumer. Watchmaker Cartier, for example,[url=http://monclerjackenoutletch.albirank.net/][b]Moncler Weste Billig Moncler Jacken Outlet Moncler Outlet Österreich[/b][/url], created a massive ice sculpture of its flagship Paris store at this year's ice festival in the northern city of Harbin. Tiffany erected a huge replica of its trademark blue gift box outside a Shanghai shopping mall. Other brands choose to go with age rather than size. At a smoky Shanghai bar,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka[/b][/url], young Chinese men sit at tables glancing at each other uncomfortably,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica outlet[/b][/url], sipping whiskey mixed with green tea. On one wall is projected a video presentation about John Walker in Scotland in 1805 his sons. This is an event hosted by Diageo. The 50-odd people in the bar have been invited as "potential consumers,[url=http://billigeparajumpersjackendamen.albirank.net/][b]Parajumpers jacken damen[/b][/url]," whose names were collected from other events. "We want to strengthen their brand loyalty by sponsoring a prestigious experience for them,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Piumini[/b][/url]," says Timothy Cheng,[url=http://duveticaonlineitaly.albirank.net/][b]Duvetica italia[/b][/url], a marketing manager for Diageo. "To Chinese consumers,[url=http://parajumpersparka.webmium.com/][b]Parajumpers Jackets On Sale Parajumpers Parka Coat Online Store[/b][/url], heritage and age mean something." Lithe young women in black and yellow jackets stroll around the room refilling glasses while a well-known video jockey from Taiwan emerges and works the room. He stops by one table and asks a scrawny man in mid-sip, "What is the motto of Johnnie Walker?" " 'Keep on walking'?" the man responds hesitantly. Bingo! A young woman rushes over and hands the man a bag filled with Johnnie Walker paraphernalia.
Competition for this new breed of shoppers is fierce. Foreign brands are battling not only with each other for a piece of the mainland market but also with a legion of increasingly innovative Chinese companies. Theft of intellectual-property rights also cuts into profits,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Parka Sale[/b][/url], especially for technology-driven products.相关的主题文章：

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