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If you are on the look [link widoczny dla zalogowanych] out for a buyers guide before going on your next shopping spree, here’s something that can help you make a [link widoczny dla zalogowanych] smarter choice! We all know there are buyers guides written and compiled by product experts that are served along with the newspapers and magazines. You can get a buyers guide for buying a new lip color to a new car.
So if you are a smart consumer better listen to your folks than an expert when you want to buy a product next time. Don’t worry too much about the experts, you can be an expert overnight and all you just need is to write product reviews which are eagerly waited by other consumers who want to read them.
Consumer blogs are also very good source of unbiased and authentic information. The best part is that a consumer can also [link widoczny dla zalogowanych] interact with the author and can ask specific questions before making a buy decision.
Appropriately a buyers guide, as the name suggests should be buyer or consumer-centric and primarily cater to the betterment of the consumers. If we think hard, we would know that customer satisfaction goes a long way to strengthen the business. So a true buyers guide will not only help the consumers but also the manufacturer of the products in the long run.
But the battle against [link widoczny dla zalogowanych] biased information that seek to [link widoczny dla zalogowanych] influence and misguide consumers can only be won if there is a larger participation. It is time for consumer action that makes sure consumers reclaim their rights and their voices are heard. Also they deserve timely action as they are tired of the slow and often ineffective consumer forums that have a very poor record in India.
And since there is no way that the primary players of the buying and selling game, i.e. the buyer, manufacturer or an existing [link widoczny dla zalogowanych] consumer of the product can interact it becomes basically a one-way conversation where the buyer gets to hear all good things about the product. This is more of a biased representation of the products which it features and in most cases the authors of the guides are the company representatives or other hired people having an interest in promotion of the product.
Jaydeep Bhattacharjee writes on consumer related issues facing the Indian consumers today. He is the founder of [link widoczny dla zalogowanych] which is India’s leading C2C portal. Admanya is completely free and depends on user participation for its content. Join Admanya and be an empowered consumer - you can read or write a review about almost any product or service.
There are several compelling reasons for these buyers guides to mimic an advertisement. One is most of the time the guides are sponsored directly or indirectly (through advertisements) by product manufactures and so the authors cannot really write against the products and therefore have to toe the line of the manufacturers.
So what is the choice before the consumer in the absence of a true buyers guide? Consumers gradually are learning to differentiate between biased information and true feedback. They cannot be just fooled anymore and already many consumers are [link widoczny dla zalogowanych] turning their back to these sponsored guides.
Once [link widoczny dla zalogowanych] a buyer criticizes a product it actually presents an opportunity for the manufacturer or the sellers to rectify that defect or lacuna or respond to the changing taste of the consumers. But unfortunately such buyers guides are not abundant in circulation and still the vast majorities are the one-way communication types where reporters and paid experts write a product review more as a part of a business deal than a critical review. Probably the authors and publishers of the buyers guide failed to realize the need of the consumers; the consumers are looking for more than brochures in the buyers guides.
Usually these buyers guides tell you everything about your new buy and aren’t you excited at these when they talk about the best features of a new Nokia phone or a new motorbike that is just launched? There isn’t any doubt that these guides are packed with information and still are [link widoczny dla zalogowanych] very powerful tools in today’s markets.
Consumers are increasing relying on fellow consumers for information about products and services. Gone are the times when a company can form a consumer opinion by clever advertising and influence buyers [link widoczny dla zalogowanych] to select their products. The consumers in the 21st century have a very powerful tool within their reach and that is internet.
In the backdrop of a weak consumer rights protection system and many vested interests only consumers can help fellow [link widoczny dla zalogowanych] consumers and they can do so without spending any money [link widoczny dla zalogowanych] or much effort. There are already few websites available where a consumer can find out feedbacks about a product and also write a review [link widoczny dla zalogowanych] for others to read. But again discretion should be applied as some of the websites contain [link widoczny dla zalogowanych] many bogus reviews and also paid inserts.
The information is voluntary and not paid for and so people perceive them as authentic as compared to the adverts. There are positive feedbacks too which are actually recommendations and consumers are taking cues and choosing smartly.
There are already hundreds of blogs which anyone can access and these online journals tell us the [link widoczny dla zalogowanych] real consumer experience about products and services. They also narrate the harrowing experience that some consumers had to face due to unscrupulous companies and or inferior products.
Often these guides are compiled by a publishing house and sponsored by manufacturer of products for which the guides are meant for. But let’s keep in mind that most of the time these guides are [link widoczny dla zalogowanych] nothing short of adverts in disguise.
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