| ybzoz38621 |
|
|
| |
| Joined: 06 Jul 2013 |
| Posts: 687 |
Read: 0 topics
Warns: 0/5
|
| Location: England |
|
|
 |
|
 |
|
Report ArticleBadly WrittenOffensive ContentSpamBad Author LinksMis-spellingsBad FormattingBad Author PhotoGood Article!
Facebook Poked Aside In Asia Pacific
Submitted : 2009-04-02 19:17:56Word Count : 537Popularity: 15Tags: Facebook, Social Media Networks, Online Marketing, Social Media, Popular Web 2.0 Websites
Author's Resource Box
? Only 7.1 of Facebook users are from Asia Pacific.
? Singapore ranked 10th in Facebook penetration by country.
? Reason: language barriers, Friendster?s early penetration, competition from localised sites and Facebook?s heavy bandwidth issues and a somewhat complicated interface.
? Asians prefer local social network sites like Cyworld, Orkut, Mixi and Xiaonei which cater to their needs better.
It is easy to assume that this world is universal, and that this universality extends to our usage of social networking sites since it seems [link widoczny dla zalogowanych] like the whole world is on Facebook. This is especially so [link widoczny dla zalogowanych] when Singaporeans been quick to embrace it, ranking Singapore 10th in Facebook country penetration.
However, despite its success in Singapore, the rest of Asia hasn?t followed on. A report from comScore has shown [link widoczny dla zalogowanych] that [link widoczny dla zalogowanych] Facebook is far from conquering Asia with a shocking only 7.1 of Facebook users coming from Asia Pacific.
This impeded inception can perhaps be attributed to various factors ? language barriers, competition from localised sites and Facebook?s heavy [link widoczny dla zalogowanych] bandwidth issues and a somewhat complicated interface.
Instead, sites like hi5, Orkut, Yahoo! 360, Xanga, Mixi, Friendster, Cyworld and Xiaonei are taking the different countries in Asia by storm. These local sites are better able to cater to the markets they serve as they know the country well. For example, the Japanese take delight in showing their individualistic side by dressing their Mixi profiles with customised skins and avatars, while Yahoo! 360 allows users to blog, and thus meeting the needs of Vietnamese users. Possibly the strongest contender is Friendster, marking its gradual shift from the US market to firmly dominate Asia Pacific with a vast majority of its members now from this continent.
In Thailand, where the usage of English is rather limited, Hi5 attributes its popularity to the fact that [link widoczny dla zalogowanych] it offers Thai as a language. Naturally, they are comfortable sticking to Hi5 and [link widoczny dla zalogowanych] this has impeded the growth of Facebook.
The Vietnamese, who are big on blogging, much prefer Yahoo! 360 to Facebook as the former has a blogging function, [link widoczny dla zalogowanych] making it the top choice.
Facebook can?t fight with Friendster when almost 40 of Friendster users come from the Philippines. In a smart move, Friendster introduced a mobile version to counter the low internet usage in the country, allowing users to use a chat application on their mobile [link widoczny dla zalogowanych] phones with the Mobile Broadcast System. This probably accounts for the [link widoczny dla zalogowanych] very high percentage of Friendster users.
All in all, with Facebook only coming up as the favourite social networking site in only two out of eleven countries, this shows that it has yet to gain a significant critical mass in [link widoczny dla zalogowanych] Southeast Asia. In another study by comScore, [link widoczny dla zalogowanych] a startling figure shows the lack of interest in Facebook ? only 7.1 of Facebook?s visitors come from the Asia Pacific region.
Although Facebook hasn?t managed to emulate the success it has enjoyed elsewhere, it is very slowly picking up popularity in this region. And, whether Facebook will take the effort to understand the markets here in its bid to penetrate the Asian market remains a highly anticipated move.
Author :
Christina is an online marketing associate at . She also actively contributing to forums on topics related to advertising and social media marketing.Christina graduated with a Singapore degree in business management, majoring in marketing
Article Source:
相关的主题文章:
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych] |
|
