| xyrva0h5 |
|
|
| |
| Joined: 06 Aug 2013 |
| Posts: 11453 |
Read: 0 topics
Warns: 0/5
|
| Location: England |
|
|
 |
|
 |
|
You�re probably wondering what SEO has to do with PPC, let alone how [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] to use SEO for PPC. Some of you may even be wondering what PPC stands for.
PPC stands for �pay per click� and refers to placing ads on advertising networks to get traffic to your website where you only pay if people click [url=http://www.1855sacramento.com/peuterey.php]peuterey outlet[/url] on them. If you are still not sure what I�m talking about, do a quick Google search for any keyword.
The search results page is made up of 2 sections.
The left hand side shows the organic listings where websites are ranked according to the SEO factors that has been discussed in previous [url=http://www.1855sacramento.com/peuterey.php]peuterey[/url] posts.
The right hand side (and occasionally the top of the page) shows the paid listings from Google�s advertising network which is called Adwords. They are typically placed under the heading �Sponsored Links.� Google Adwords is by far the biggest advertising network on the Web so logically a lot of people use it.
But what does SEO have to do with PPC?
Back to the original question, in PPC, the price you pay per click on your ad is determined by a variety of factors.
One of these factors [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] is the �landing page�, or where people are sent to when they click on your ad. This is where your on page SEO factors come into play.
When you set up a PPC ad, you can choose the keywords for which you want [url=http://www.1855sacramento.com/woolrich.php]woolrich parka[/url] your ad to appear. For example, if you want your ad to appear every time someone searches with the keyword �beauty salon�, it�s important that the page the ad is linked to is optimised for that keyword. This is simply getting the on page factors right which were [url=http://www.getconversational.com]hollister france[/url] mentioned previously:
- title
- meta [url=http://www.getconversational.com]hollister pas cher[/url] description
- meta tags
- keyword density
If you don�t optimise your landing page for that keyword, then your [url=http://www.jordanpascherofficiel.com]air jordan[/url] Quality Score (which is out of 10) will [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] be lower and you will pay a higher cost per click than otherwise.
As you can see, your SEO skills have more use than just getting your website ranking higher organically. If you think that ranking on page 1 organically for a keyword is going to take too long for [url=http://www.achbanker.com/home.php]www.achbanker.com/home.php[/url] your liking, you can always opt [url=http://www.thehygienerevolution.com/barbour.php]barbour[/url] for PPC where you can start ranking on Page 1 within minutes. And it won�t cost as much if you know how to use SEO for PPC.
Martin Sejas is a leading SEO consultant based in Sydney with vast experience and knowledge on [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] how to boost website rankings. Register for a free consultation.
相关的主题文章：
[url=http://www.xn--13wu07e.xn--fiqs8s/read.php?tid=7064]peuterey Do You Know The Advantages Of Limousine for Hire In Your Neighbourhood[/url]
[url=http://www.george24.com/~hontake/cgi-bin/bbs2/bbs.cgi]nike air jordan pas cher How [/url]
[url=http://park11.wakwak.com/~yda/cgi-bin/kokoa/keitaibbs2/epad.cgi?mode=view&no=927176&res=1&page=400]louboutin pas cher Yeast Infe[/url] |
|
