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Men's Adidas Campus Series,[link widoczny dla zalogowanych]
Adidas's history-Adidas,[link widoczny dla zalogowanych], a German based company,[link widoczny dla zalogowanych], was founded in 1920 by Adi Dassler, although not registered as a company until 1949. Adidas is second only to Nike within the athletic apparel industry internationally, yet third in the United States. Through the last five years they've had steady rise in revenue. In 2004,[link widoczny dla zalogowanych], they'd an archive gross margin and earnings development of 40 % that was the largest within the history of the company. Internationally, Adidas holds 35 % of the soccer cleat market; which is the highest percentage on the market. This really is one of their main strengths within the sportswear industry.
Other strengths of Adidas are staying about the cutting edge of technology,[link widoczny dla zalogowanych], launching advertising campaigns with catchy slogans, using big celebrity names to advertise their products and achieving subsidiaries that provide a multitude of products to the consumer. Adidas has over 100 subsidiaries all over the world including Salomon, Taylor-Made, Mavic, Bonfire,[link widoczny dla zalogowanych], and Erima. All of these target a different specific market so Adidas can reach more segments of consumers. When Adidas purchased Salomon it launched them more into the equipment industry.
There are factories around the globe that produce footwear,[link widoczny dla zalogowanych], apparel and equipment for Adidas.4 Adidas, like Nike,[link widoczny dla zalogowanych], has already established investigations regarding worker exploitation in Indonesian factories. Adidas' many markets allow it to be tough to focus on one key area. They are considering selling Salomon to Amer Sports in Finland. This could be an issue because Salomon generates a considerable amount of revenue for Adidas. Another weakness is that they happen to be relying heavily on long-term borrowings
Among the Adidas' opportunities may be the small companies they've bought out recently. Stella McCartney, Valley Apparel Company,[link widoczny dla zalogowanych], Maxfli and Dunlop Salzenger are probably the companies Adidas has acquired. These are all types of how Adidas is constantly on the reach out to more markets and why critics say sometimes they lack specialization. Another opportunity Adidas will have is reducing manufacturing time letting them achieve faster delivery. They are focusing on a new model for his or her supply chain that will reduce the time for receiving recycleables and production. In 2006,[link widoczny dla zalogowanych], Adidas intentions of sponsoring the planet Cup that is happening in Germany where they are located.6 Adidas continues to have their very own stores also which exclusively sell many and therefore are opening stores worldwide. Their greatest opportunity now is the purchase of Reebok, which supports them in the American market, an area they have previously been lacking in sales
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