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Under Armour's men's and women's apparel sales grew about
35 percent in 2007, and its cross-trainers are the next step up
from the cleated shoes it started making only in 2006.
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In the late 1980s, Nike tapped athletes John McEnroe and Bo
Jackson for its first cross-trainers. But the category later
fell into disfavor and became, as Powell explained, "the kind
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