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Under Armour's men's and women's apparel sales grew about
35 percent in 2007, and its cross-trainers are the next step up
from the cleated shoes it started making only in 2006.
Analyst Matt Powell of research firm SportsOneSource said
Under Armour -- which is taking preorders before its shoes
arrive in stores in May -- knew it needed to make both [url=http://www.staimanmedia.com/ray-ban.php]Fake Ray Bans UK[/url] footwear
and apparel to become a major industry player.
Nike, which will launch its "performance" shoes on
Wednesday, intends to head [url=http://www.staimanmedia.com/ray-ban.php]Replica Ray Bans[/url] off Under Armour's momentum and
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which the $16 billion-plus giant over 26 times Under Armour's
size in sales is an expert.
In the late 1980s, Nike tapped athletes John McEnroe and Bo
Jackson for its first cross-trainers. But the category later
fell into disfavor and became, as Powell explained, "the kind
of shoes your Uncle Tony wears to a barbeque