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Submitted : 2011-07-14 00:00:00Word Count : 467Popularity: Not RatedTags: Retail Business
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Advertising is crucial to the success of any retail business. When money is tight, however, advertising is often one of the first expenses [url=http://www.davidhabchy.com]barbour outlet[/url] to be cut. Retailers often think of advertising in a traditional light - newspaper, television and radio advertisements. The reality is that these make up just a few of the ways a retail business can be advertised. Here is a list of ten ways a retail business can advertise for little or no expense.
Use your vehicle as a billboard. While the ideal would be a professionally painted vehicle promoting the business, even a simple sign in each window printed on a regular laser printer could promote the business. Make sure that any vehicle advertising reinforces what is unique about the business - why people seeing the ad should shop there.
Get on talk [url=http://www.mansmanifesto.fr]doudoune moncler homme[/url] back radio. Listen to [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] local talk back radio and call in where a topic is being discussed which is relevant to your business. Sometimes you will get an opportunity to plug your business.
Reciprocate. Offer to promote a nearby business if they do the same for you. This is easily done with a flyer or newsletter [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] - these can be created in basic desktop publishing software [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] and photocopied.
Get a story in the local newspaper. Do something newsworthy, in a local community sense, and write a press release for the local newspaper. If you are not sure what type of story would interest them look through the pages of the newspaper and you will soon get some ideas.
Get on local public radio. Find out what programs they produce and see if any could use expertise relating to your business. Since much of public or community radio is volunteer based it could be that your knowledge will interest them.
Start a blog. Blogging costs nothing. Write about the specialist area of your [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] business. Write with passion and regularly. Don't overtly advertise your business - promote with content you would read in a magazine or newspaper. Google searches will help draw people to you and your business.
Hand out plenty of business cards. Make sure the cards promote your business.
Change your window display at least weekly. Make your business look appealing to people who walk by.
Use your people as billboards. Provide your employees with uniforms which promote the business. While there will be a cost, a smart [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] uniform with a value message is low cost advertising.
Participate in community activities. Get [url=http://www.americatownmovie.com]jordan pas cher[/url] known, make friends and connections. Support their interests and they will want to support you.
As this list demonstrates, an investment [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] of time is essential to make non-paid advertising work. Invest the time and measure the results. In any activity pays off [url=http://www.getconversational.com]hollister france[/url] better than others, repeat it until you find it not working sufficiently to reward the effort.
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How To Advertise Your Retail Business When You Do Not Have An Advertising Budget
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