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Just Do It
According to Wikipedia, a slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
A good slogan will place a strong effect during promotion process. One of the most successful slogans belongs to Nike: Just do it.
Just Do It, as one of the most famous slogan in sports brand could be seen everywhere worldwide,[link widoczny dla zalogowanych], presenting us, especially young people a sense of cool and stirring. Whats more it inherits all the advantages of the slogan, such as: short,[link widoczny dla zalogowanych], concise, direct, memorable, effective witty and etc.
The motto is no doubt one of the most classical one. It is simple,[link widoczny dla zalogowanych], clear and oral, and different people will get a different meaning from different perspectives,[link widoczny dla zalogowanych], as Shakespeare said: there are a thousand Hamlets in a thousand peoples eyes. For instance, from the consumers point of view,[link widoczny dla zalogowanych], it means: this is my only choice. I will buy it and wear it; from the businessmans point of view, try it; furthermore, when this motto was used in everyday life, it will have a richer meaning, depending on the context and situation, and can be understood this way: do what you want to do, and keep on doing it until you success.
The phrase isnt only highlighting young peoples selfconsciousness, but also emphasizing movement itself.
Besides,[link widoczny dla zalogowanych], the highly recognized trademarks of Just do it adopts a distinct personality of Nike shoes, and gives a credible impression of Nike brand to the public.
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