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Using eBay to Test Your New Product Nike Blazer vs
PostPosted: Sat 17:23, 31 Aug 2013

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Using eBay to Test Your New Product,[link widoczny dla zalogowanych]
eBay is a great marketplace that attracts hordes of buyers and sellers,[link widoczny dla zalogowanych]. But is it the right marketplace for testing new products?
From my experience with eBay,[link widoczny dla zalogowanych], it is not the best marketplace for new products.
First,[link widoczny dla zalogowanych], the market that eBay attracts is looking for low prices,[link widoczny dla zalogowanych], particularly for commonplace items such as children clothing,[link widoczny dla zalogowanych], women handbags or outdoor power equipment. Buyers go to eBay because they think they can find deals and huge discounts. They want the lowest possible price for the quality they want.
Second,[link widoczny dla zalogowanych], people come to eBay to look for unique items such as antiques and collectibles. They search for unique items that they collect and other hard-to-find items that they know they can find in their local Wal-mart or Main street store.
Whether it is a unique or commonplace item,[link widoczny dla zalogowanych], a common factor between these two types of items is the familiarity of the buyer. The buyer goes to eBay looking for these products; they know these products and are aware that the products exist. A buyer shops at eBay looking for Gucci shoes whether used or brand new; or looking for 1910 real photo postcard of Russian royalties. They know what they are looking for; what they want.
Price and uniqueness are two main factors ebay buyers are looking for. If you will introduce a new product or idea on eBay,[link widoczny dla zalogowanych], it will be extremely hard to sell unless you advertise it extensively or use keywords that people are familiar with. For one, people are not familiar with it,[link widoczny dla zalogowanych], after all your product is new. So NO ONE will be searching for it. No pageviews mean little chance of getting your items sold. Or if ever the someone stumbles upon it and the item gets sold,[link widoczny dla zalogowanych], you will not get the buyer bidding frenzy that results in top price; rather,[link widoczny dla zalogowanych], you may get only 1 bid at your starting price.
Some do it, but they have to list and relist, again and again,[link widoczny dla zalogowanych], until their products become familiar to eBay users. Or you will introduce a new product ONLY after you have gained a coterie of loyal buyers who checks out the items you sell on a regular basis. Introducing a new product could work if you have got the history of selling for eBay users to trust you and your products. Plus,[link widoczny dla zalogowanych], you got hundreds or thousands of positive user feedback.
It is not easy to use eBay as a launching pad for new products unless you are willing to spend money advertising your new product and increasing awareness for it,[link widoczny dla zalogowanych].相关的主题文章:

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