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Robert Middleton of Action Plan Marketing has been helping Independent [url=http://www.achbanker.com/home.php]www.achbanker.com/home.php[/url] Professionals attract more clients since 1984. Robert is the author of the online bestsellers, the InfoGuru Marketing Manual and the WebSite ToolKit. Robert's site is a great resource for any self-employed professional. Get Robert's [url=http://www.maximoupgrade.com/hot.php]hollister[/url] free report, "The 5 Key Strategies to Attracting More High-End Clients."
This is in response to an email from a past client who let me know that I was sending too much email, and as a result she was paying less attention to what I did send.
Ouch!
But I really can't blame her. We [url=http://www.1855sacramento.com/peuterey.php]peuterey outlet[/url] all get too much email. And sorting through the junk to get a few gems is a daunting task. But for Independent Professionals like you and I, who send out an eZine, how much email is too much and how much is enough?
My observation is that, on the whole, Independent Professionals don't send nearly enough email. [url=http://www.jordanpascherofficiel.com]air jordan pas cher[/url] Yes, you heard me right. They actually need to get their message in front of their subscribers, prospects and clients a lot more than they currently do.
My email falls into two categories: I send out my More Clients eZine weekly and then about twice a month I send out notices for upcoming TeleClasses and announcements for new online programs.
Some months I send out a little more. Is this too much?
I don't think so. Consider this:
When I send out the stand-alone announcements for the TeleClasses and online programs, I get a huge flood of orders. This tells me one thing very clearly: My subscribers want this information. If they didn't, they wouldn't order.
In the process I also get people [url=http://www.vivid-host.com/barbour.htm]www.vivid-host.com/barbour.htm[/url] unsubscribing to the eZine. In fact, for every two people that subscribe in any given month, I get one that unsubscribes. That's just the way it works.
Would it be better to be *ultra careful* and try not to offend anyone with too many emails (and decrease orders dramatically) or send a few more emails and tastefully offer information and promote products that will make a difference to my subscribers?
That's a no-brainer, isn't it?
Still you need to find a [url=http://www.achbanker.com/home.php]hollister france[/url] balance. Look, if I thought I wouldn't get mass unsubscribes and a backlash from my subscribers, I'd send out an email every single day of the week! Some Internet marketers do this but even I think that's over the top.
My eZine policy is simple: Provide real value with each email. That might be in the form of an article like this, an announcement for an upcoming program or letting you know about a product or program offered by one of my associates.
As long as I know I'm promoting high-quality information and products that makes a difference for [url=http://www.vivid-host.com/barbour.htm]barbour uk[/url] Independent Professionals, I have no trouble sleeping at night.
And neither should you.
So by all means, send more email to your list. [url=http://www.1855sacramento.com/woolrich.php]woolrich bologna[/url] But keep your standards high (avoiding offensive hype), and the benefits will far outweigh the disadvantages.
The Bottom Line: More email isn't the problem. Low quality and [url=http://www.davidhabchy.com]barbour sale[/url] junk email definitely [url=http://www.maximoupgrade.com/hot.php]hollister france[/url] is. [url=http://www.getconversational.com]hollister pas cher[/url] Work to eliminate spam and limit your subscriptions to information you really want. And if you send [url=http://www.lcdmo.com/jordanpascher.php]air jordan pas cher[/url] out email that offers real value, don't apologize for doing so.
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